DJ sets for shop openings: DJ4 and OVO Studio for Beauty Star perfumeries

Friends of DJ4, here we are facing yet another opening ceremony. This time, following the school’s opening MYES, which we’ve just discussed (see HERE (the video), let’s move on to the world of beauty, with Beauty Star, a chain of perfume shops with a strong presence throughout northern Italy. Here is the video below, along with our “live” report on the event.

The events we have taken part in with our DJ sets and sound services, in collaboration with the communications agency OVO studio, relate to the opening of two new shops, in Saronno (Varese) and in Beinasco (Turin).

DJ set with Vanessa Ziletti and Ilenia Simplynabiki

The first event, in a large and elegant shop Beauty Star in the centre of Saronno, was attended by the beauty blogger Ilenia Simplynabiki, one of the most influential on the web, who shares information on beauty products on her blog to help create winning looks for every occasion, whilst the second is based at the Beauty Star perfumery in the shopping centre’s arcade The Kilns from Beinasco (TO), was in the company of Vanessa Ziletti, who is very young but already very famous on social media, with more than 200,000 followers across her profiles.

The recipe for both events was based on music, with our DJ set, and other activities (free make-up, a buffet and free gifts). The target audience, however, was different. Whilst the people who attended the opening in Saronno spanned different age groups, the situation was different at the Beinasco shopping centre.

Opening ceremony Beauty Star: DJ sets tailored to the event’s target audience

The followers of Vanessa Zilietti, specifically, these are very young As can be seen from the photos (there were plenty of under-18s at the party), the music selection for the DJ set was, consequently, designed to appeal primarily to this sort of audience: the latest international pop-dance hits, along with a few Italian tracks, to set just the right pace for what turned out to be a fantastic party.

 There were also a few targeted ones speeches at the microphone by our DJs (Mr Ricky e Luca) to act as the “glue” that holds the event together, highlighting the various moments. All done with style and energy, in true “DJ4 – Your Party Partner” style.

 In short, here at DJ4, in this case in collaboration with OVO studio, we’ve now established ourselves in the beauty sector too – an area we’ve already had the chance to work in recently with the launch party for Lashdream in Milan; if you haven’t seen it yet, here it is HERE.