DJ set for the opening of the Primadonna shop in Milan

The partnership between DJ4 and the world of fashion: after Desigual, Dixie, Imperial (and others) here we are in Via Dante in Milan, just a stone’s throw from the Duomo, for the’opening ceremony of the flagship store Prima donna, a company operating in Italy and abroad, marketing its Primadonna Collection brand.

The DJ set, organised by Jody Belli, featured our lovely and talented DJ Cristina for two days of music e style in keeping with the Italian brand’s elegant concept.

The first day of the “shopping experience”The first event, organised by the store management to mark the opening, was open to the public; the second, however, was an evening event by invitation only, attended by bloggers and journalists in the sector.

So, two DJ sets rather various for the two events: a fresh, lively selection, punctuated by current hit For the afternoon event open to the public: aperitif music, lounge, deep & soulful sounds for the private evening party, with a few “swings” towards more upbeat rhythms, featuring influences from the 1970s, not forgetting Daft Punk and Jamiroquai for a touch of “French touch”. Rhythm e class On the front line, then.

For both occasions, we at DJ4 have organised our workstation audio compact; ideal for shop and store openings where, without compromising on sound quality, it is important to set up our equipment discreetly, whilst paying the utmost attention, as always, to the visual aspect as well aesthetic of the’staging.

For us at DJ4 It’s always exciting to contribute our long-standing experience to the launch of a new business venture. Are you ready to get your new business off to a flying start with us at DJ4? For information and bookings, info@dj4.it