Shop opening: DJ sets, music and entertainment – Desigual in-store promotion

↓↓ HERE IS ONE OF DJ4’S MANY DJ SETS FOR THE DESIGUAL CLOTHING SHOPS ↓↓

A long-standing customer: Desigual, the well-known Spanish clothing brand. Over the years, we have managed the following for Desigual: DJ set of the shops in Milan  and of Orio in all seriousness, during a number of special events: The famous Semi-Naked Party, the opening of the season of the Sales, the fashion show, streamed live from New York at the Milan store, and also the Friends & Family Day (a day of shopping featuring a 25% discount on the collection). If you’d like to see the other in-store events we’ve held, click HERE.

IN-STORE PROMOTION: A HUGE CELEBRATION AND EXCELLENT SALES RESULTS

Every event was a wonderful celebration! There was a huge turnout, a very helpful, motivated and knowledgeable sales team, and a real zest for life and fun! There was no shortage of times when everyone was dancing, little trains, a big party! All in all, a truly special day’s shopping – and not just because of the discount 🙂

To give you an idea of what the event is like, here’s the video of the Semi-Naked Party!

↓↓ HERE’S DJ4’S DJ SET FOR THE SEMI-NAKED PARTY AT THE DESIGUAL STORE IN MILAN ↓↓

I, Jody, have edited the music selection, generally “happy“, with lots of new features pop-dance and a few pieces Latin (Shakira, Ricky Martin, Pitbull, etc.) are always very popular at DJ set in shops Desigual. But that’s not all: we also provided the vocals, entertainment and customer engagement, getting them involved in the party, and… “having a rummage” in their Desigual shopping bags to share their purchases with everyone.

All of this is aimed at creating a positive atmosphere and encouraging customers to make purchases: from this point of view, the results have been truly remarkable, and our long-standing partnership with Desigual confirms this!

In the photo above, here we are at work with the DJ Claudio Guerrini by RDS, which organised the Semi-Naked Party event in Milan (yours truly, Jody Belli, is the one in the colourful polka-dot shirt next to Claudio Guerrini).

Below, on the other hand, is the long queue of people waiting to get into the Milan store: would you like to see a queue like that outside your shop too?