In-store promotion featuring a DJ set and entertainment: Carpisa and DJ4©

During this scorching summer of 2015, we at DJ4© We’re not stopping for even a second, and here we are, at the centre of a new collaboration with a leading Italian luggage manufacturer: Carpisa. Another major company which, in addition to its chain of shops Desigual (here’s here some work on Desigual) has entrusted us with the’In-store promotion for the brand. In particular, we organised the DJ set and entertainment for the shop in Affi, in the province of Verona.

DJs for shop openings and special events: launch of the Carpisa–Coca-Cola collection

The occasion of our in-store promotion, in collaboration with the Free Power Generation, It marks the launch of the new Coca-Cola collection, created in collaboration with Carpisa to celebrate the 100th anniversary of the “legendary” glass bottle (known as the “Contour”). This capsule collection (a “trendy” term referring to a collection resulting from a collaboration between two brands) draws on the visual elements of Pop Art: the bottle Coca-Cola, in fact, has been interpreted and celebrated in the works of artists such as Andy Warhol. The result is a range of products (from trolleys to rucksacks and wallets) very fizzy e very colourful, such as the music and entertainment curated for the occasion by DJ4©.

In-store promotion featuring music, entertainment and… graffiti artists

Thanks also to the collaboration of Maya, the event hostess, who was very friendly and helpful, and the graffiti artist Giacomo, who painted a totem dedicated to the Carpisa and Coca-Cola brands, the launch of this new collection was a real success: there was a huge crowd, and the public took part in the events with great enthusiasm. We at DJ4© (specifically, DJ Jody Belli (photo below right) – we’ve put together a selection pop dance the present day, but not only that – also with a special focus on the legendary the 1980s and 1990s, much loved by the owners, Fabia and Roberto, whom we’d like to thank :-). Accompanied by music, our hosting on the microphone, to introduce the public to the new additions to the collection, highlighting the current promotions and engaging them – always in a way that is absolutely never intrusive (but effective) – in the event.

A service designed to improve retail outlets’ performance

The aim of all this is to support the sales and the results of the shop: the public, drawn in and captivated by the music, the colours, the tributes, becomes customer. And not just “any” customer, but one who is satisfied and emotionally engaged: often, a customer acquired through the “in-store promotion” method by DJ4© He is loyal to the brand and is more inclined to spend.