Imperial Fashion shop opening: DJ4© – official partner for DJ sets and sound services

We’ve just come back from a weekend during which we at DJ4 accompanied the openings shop staff Imperial Fashion a Beinasco at the Le Fornaci shopping centre, in Brescia (Frecciarossa shopping centre), at Genoa on Via XX Settembre and at Como at the Lario Centre, which is the subject of the video below.

INSTORE DJ SET TO MARK THE OPENING OF IMPERIAL STORES: AN ECLECTIC SOUND, JUST LIKE THE BRAND

Building on the concept behind the Imperial Fashion campaign for the 2016/17 season, which is aimed specifically at young people and gives a voice to contemporary subcultures that share their lifestyles via social media, we have “put together” a trendy DJ set, featuring the influence of EDM whilst paying homage to deep house and mainstream hip hop, resulting in a sophisticated and, at just the right moment, captivating selection.

Many thanks to all the staff at the Imperial: Roberto, Rachele and all the staff working in the shops. And to everyone who turned out in such large numbers to celebrate the official launch of this entirely Made in Italy brand! A “like” also goes to the fashion bloggers who are already sharing content from these events, particularly Clizia Incorvaia, who was at the Imperial store in Como.

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